Just My Type Author Simon Garfield on the Porter Square Books Logo.

Just My Type is a delightful and inquisitive tour of the rich history and subtle power of type. Simon Garfield looks into the world of fonts, meets the designers behind the typefaces, and takes an in-depth look at the best and worst font through the ages. Here's what Simon had to say about the font in our very own logo:

“It's somehow fitting that this indie emporium in learned collegiate Cambridge should choose such a British institution as Times New Roman for its ID. The typeface has always been associated with knowledge and elucidation, and even though it can be criticised for being a bit old-world, it can't be faulted for its clarity or purpose. Originated by Stanley Morison in the early 1930s, it was intended to provide a crisper way of presenting the London Times, but it was a modernisation rooted in traditional values even then. It has certainly stood the test of time - not a bad symbol for a well-established book store in challenging times.”